Cool retail leasing APP
I met Dan Levy in 1997 at the very first commercial real
estate technology conference. This NYC
event was organized by Peter Pike, an early commercial real estate blogger. Since then Dan has experienced success in both
residential and commercial real estate technology. He founded CityRealty.com and REOL (Real
Estate On-Line).
City Realty is the closest thing New York City has to
a residential multiple listing service. Their database contains thousands of apartments
for sale or rent, and will match buyers and renters with brokers that best align
with the needs of apartment hunters.
On the commercial real estate side, REOL.com has developed a
number of technology solutions for commercial real estate owners including
corporate websites and content management systems. I visited Dan this week and was excited to be
given a demo of his iPad app for multiple property types. As a former shopping
center leasing person, sampling the retail portfolio app was most engaging.
I immediately saw the advantage of having a shopping center
portfolio fully loaded on an iPad and ready to
show - to anyone, anywhere, at any time.
The dynamic mapping and site-plan functionality leverage what technology
is all about: making things simpler and
more mobile.
A number of Dan’s clients will be using the iPad app at the
annual International Council of Shopping Centers (ICSC)
convention in Las Vegas in May.
If you are an owner of retail properties, you may want to check this out
- before you go to Vegas with your
printed presentation books and rolled-up leasing plans. With retail leasing so competitive, a tool
like this might just differentiate you from your competition and show retailers
that you are a forward-thinking landlord.
You never know what could swing a decision in your favor. Here’s the link (http://reol.com/#).
22-22-22
When I began my working career, the normal workday was
considered 9:00am to 5:00pm. But those
days are long gone. One culprit is that
there’s so much cross time-zone business being done. Another reason is the amazing advancements in
technology. Then there is a third
reason.
I was introduced to a new phrase this week: ‘22-22-22’ - a
22-year old who will work 22 hours a day for $22K. While this expression is new to me, the theme isn’t
a shock – the job market is tough!
Hopefully it won’t always be this way. But for now, employers have their
pick of numerous applicants because there are so many people applying for every
job.
I found an on-line New York Times article called ‘The No-limits Job’ (March 2, 2013 by
Teddy Wayne) that offers some real-life color on this subject. Following are
excerpts quoted directly from the article:
“If I’m not at the office, I’m always on my
BlackBerry,” said Casey McIntyre, 28, a book publicist in New York. “I never
feel like I’m totally checked out of work.”
Ms. McIntyre is just one 20-something — a
population historically exploitable as cheap labor — learning that long hours
and low pay go hand in hand in the creative class. The recession has been no
friend to entry-level positions, where hundreds of applicants vie for unpaid
internships at which they are expected to be on call with iPhone in hand,
tweeting for and representing their company at all hours.
“We need to hire a 22-22-22,” one new-media manager
was overheard saying recently, meaning a 22-year-old willing to work 22-hour
days for $22,000 a year. Perhaps the middle figure is an exaggeration, but its
bookends certainly aren’t.
*
Lots of very bright, hard-working students graduating each
year seem willing to accept ‘opportunities’ to work in the field of their
choice (hopefully) and be that 22-22-22 person.
But I wonder: do the employers ever think about the reputation their
company is developing?
Some of us have accepted a lower salary just to get the job
- we had mortgages to pay and mouths to feed. But it never feels good. Those employers who feel they are getting a
‘bargain’ may tend to outsmart themselves when a really talented person leaves
because they don’t feel appreciated where they are - and a better paying
position comes along.
While the 22-22-22 concept is an exaggeration, the mere fact
that the phrase exists says something about our society and the values being
instilled in this generation. I don’t
feel it’s a healthy direction at all.
A dog’s tail
What does a dog have to do
with deciding which apartment to buy?
Debra Weiner is a successful
residential real estate salesperson in Manhattan and
the devoted owner of Daisy, a mixed-breed rescue dog.
She recently met a couple that was looking
for their new home when they visited one of her apartment listings. The couple said they were interested in this
building because of the close proximity to the dog run in a nearby park. Deb told them about another available
apartment – on the first floor - in the same building they wanted. They almost didn’t come to see the second
apartment because they thought it wouldn’t have enough sunlight for their dog. They did, however, come to see the listing –
and they actually brought the dog to check out the place! When the dog’s tail did not wag upon entry,
the clients knew it was not the right home.
Debra shared with me that this
type of thing happens all the time. “Dogs
are part of the family!”
Stay tuned for more human-interest
(and canine-interest!!) stories about New Yorkers and their search for the
apartment that will wag their dog’s tail!
To learn more about dog-friendly apartment buildings in NYC, reach out
to Deb Weiner directly (http://www.halstead.com/real-estate-agent/debra-weiner).
On The Road...
Mar. 19 - 20: PREA Spring Conference, Boston, MA
Apr. 29 - 30: PERE Global Investor, Los Angeles, CA
May 16: Annual meeting of The Hoyt Fellows, North Palm Beach, FL
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